Demand Generation Manager

About the RoleOur client is seeking a Demand Generation Manager to build and execute the marketing strategy that drives pipeline growth across the US market. This individual will be responsible for developing and scaling demand generation programs that generate qualified opportunities and support revenue growth.This is an opportunity for a hands-on marketer who enjoys building from the ground up. The ideal candidate will be comfortable developing strategy while also executing campaigns across multiple channels, working closely with sales leadership to ensure marketing efforts translate into measurable business results.Key ResponsibilitiesDevelop and execute demand generation strategies that drive qualified pipeline and revenue growthPlan and manage multi-channel marketing campaigns, including digital programs, email nurtures, webinars, and eventsBuild and support account-based marketing (ABM) initiatives targeting enterprise prospectsPartner closely with sales leadership to align marketing efforts with go-to-market objectivesTrack, analyze, and optimize campaign performance against pipeline and conversion metricsCreate and manage lead nurturing programs to improve engagement throughout the buyer journeyHelp establish scalable marketing processes and best practices to support continued growthSupport brand awareness and customer acquisition efforts across the US marketRequired Qualifications4+ years of B2B demand generation, growth marketing, field marketing, or campaign management experienceProven success generating pipeline within enterprise software, SaaS, technology, consulting services, or related industriesExperience managing digital marketing campaigns, email marketing programs, webinars, and eventsStrong understanding of account-based marketing (ABM) and modern demand generation strategiesExperience partnering closely with sales teams and tracking performance against pipeline goalsAbility to work independently in a fast-paced and growth-oriented environmentStrong analytical and communication skillsPreferred QualificationsExperience within the SAP ecosystem, ERP software, cloud technologies, or enterprise applicationsBackground marketing consulting or professional services offeringsExperience supporting a new market launch, regional expansion, or high-growth business initiativeFamiliarity with marketing automation and CRM platformsExperience targeting enterprise and mid-market buyers